UNStudio设计的上海新天地广场奪地产设计大奖

UNStudio设计的上海新天地广场荣获CREDAWARD地产设计大奖2019优秀地产城市更新项目优秀奖! 该颁奖典礼在4月27日于上海浦东嘉里大酒店举行，UNStudio合伙人及UNStudio Asia总监Hannes Pfau出席领奖并与其他来宾一同庆祝这行业盛事。

Shanghai Xintiandi Plaza, designed by UNStudio, has been awarded the Merit Award for Urban Renewal Real Estate Project at the Chinese Real Estate & Design Award (CREDAWARD) 2019. UNStudio Partner and UNStudio Asia Director Hannes Pfau joined the ceremony, which was held on 27th April at Kerry Hotel Pudong Shanghai, and celebrated this grand event of the industry.

CREDAWARD地产设计大奖旨在从地产市场化的角度，甄选对行业、对城市、对社会有积极贡献的优秀建筑作品。

CREDAWARD aims to recognise excellent architectural projects for the industry, the city and the society as a whole from the real estate perspective.

27日早上，Hannes参与了该奖项的最终演说，与各评审解说新天地广场的设计概念与对当地环境及人民的影响。

On 27th April morning, Hannes made the final presentation to the judging panels, explaining the design concepts and the environmental and social impacts that Xintiandi Plaza brings.

新天地广场地处上海中心地带，坐落于著名的淮海路上，是通往繁华的新天地地区的门户。新天地广场是在原来太平洋百货基础上所做的整体改造更新，旨于在上海中心地带打造全新的垂直城市购物中心，结合现代时尚与当地传统街道生活元素，为上海的年轻专业人士提供一个休闲生活目的地。

Xintiandi Plaza is located in the heart of Shanghai, along the well-known Huai Hai Road, and functions as an entrance gate to the buzzing Xintiandi area. Xintiandi Plaza transformed the original Pacific Department Store into a new vertical urban retail center in the heart of Shanghai and serves as the gateway to the Xintiandi area, enabling a fusion of modern lifestyle and traditional outdoor street life characteristics and providing a lifestyle destination for Shanghai’s young professionals.

▲©瑞安 Shui On

起伏的带状设计定义购物中心的布局、划分不同区域，进一步形成不同平台，并连通到广场和街道。

The idea of undulating bands defines the building and determines the breakdown of the volume. These bands further create terraces and connect to the plaza and the street level.

▲©瑞安 Shui On

室内布局与外立面设计相配合，营造出不同体验景观，同时模糊内外空间的边界。

The interior organsation responds to the facade and is visible from the street creating a landscape of different experiences, blurring the boundaries between the inside and outside space.

▲©瑞安 Shui On

UNStudio于2010年成立UNStudio Asia，并于上海设立第一间亚洲办公室。2014年在香港设立亚洲第二间办公室，现负责的项目包括在建的香港演艺综合剧场。

In 2010, UNStudio Asia was established, with its first office located in Shanghai. In 2014, Hong Kong office was opened to serve as the second Asia office, and is currently working on a number of projects including the Lyric Theatre Complex in Hong Kong which is under construction.

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